EEN ONVOORZIENE WEERGAVE VAN REAL-TIME BIDDING (RTB)

Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples ofwel platforms include:A DSP can be considered the stockbroker ofwel programmatic advertising. Just like a sto